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Research papers

What are the national particularities that must be taken in consideration when developing new European products for the food sector?

The launch of multinational products onto national markets is tantamount, for each of these individual markets, to the introduction of a new product. While the success of any such launch depends on a number of factors, foremost among them is the...

Catalogue: Seminar 1990: New Product Development
Authors: Helene Karmasin, Konrad Schröder
Company: Unilever
June 15, 1990
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Citation

Karmasin and Schröder (1990a, June 15). What are the national particularities that must be taken in consideration when developing new European products for the food sector?. ANA - ESOMAR. Retrieved May 11, 2024, from


https://ana.esomar.org/documents/what-are-the-national-particularities-that-must-be-taken-in-consideration-when-developing-new-european-products-for-the-food-sector-